Privacy policy
This Privacy Policy describes how your information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, as defined by applicable privacy laws Personal Information(“Personal Information”) is collected, used, and shared when you visit our website, naturesgarden.net (the “Site”) contact us, including via any written, electronic, and oral communications, online or offline; or place an order or otherwise make a purchase from us (collectively, the “Services”).
1. Personal information we collect
Information Provided by You
We may collect the following types of Personal Information and other information directly from you when you use the Services, for example to make a purchase, fill in contact forms on the Services, or communicate with our team. We may collect the following types of Personal Information:
· Contact Information. We collect information on you in order to set up an account or facilitate a purchase. This may include your name, postal address, email address, phone number, login name and password;
· User Account information. You may provide us additional information linked in your account. This may include your name, shipping address, phone number, preferences, and payment method(s).
· Payment information. When you add a credit card or payment method to your account, or make a purchase we will receive your card information. This may be considered Sensitive Personal Information under certain state privacy laws. To keep your financial data secure, we do not store full credit card information on our servers; such information is securely processed and stored by Stripe, our payment processor. For more information on Stripe’s privacy practices, please visit: https://stripe.com/privacy.
· Information in Customer Records, including name, postal address, phone number and customer ID, and transaction details, including return and refund details, any gift card number, and order history.
· Location Data, including an IP address-based level for assisting with fulfillment of orders.
· Your Communications with Us, including communications via email, phone, text messaging, social media, regular mail, instant chat, the Services, or other customer service platform.
Please note: When communicating with us (whether by text message, email, or through the Services or other means), please do not send us any sensitive information pertaining to yourself or others.We do not intend to collect or store sensitive information or special categories of information aside from the payment information mentioned above.
Information Automatically Collected by the Services
As you navigate through and interact with the Site, we may use cookies, tags, web pixels, and similar automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns.
· Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of the Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Site.
· Flash Cookies. Certain features of the Site may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on the Site. Flash cookies are not managed by the same browser settings as are used for browser cookies.
· Web Beacons. Pages of the Site and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
· JavaScript & other tags. Pages of the Site may also use JavaScripts, which are code snippets embedded in various parts of websites and applications that facilitate a variety of operations including accelerating the refresh speed of certain functionality or monitoring usage of various online components; entity tags, which are HTTP code mechanisms that allow portions of websites to be stored or “cached” within your browser to accelerate website performance; and HTML5 local storage, which allows data from websites to be stored or "cached" within your browser to store and retrieve data in HTML5 pages when the website is revisited.
· Other Tracking Technologies. We may also use tracking technologies to collect "clickstream" data, such as the domain name of the service providing you with internet access, your device type, the IP address used to connect your computer to the internet, your browser type and version, your device’s operating system and platform, the average time spent on the Site, pages viewed, content searched for, access times, and other relevant statistics. We may assign unique identifiers to the device or other credentials you use to access the Website for the same purposes.
Information collected via these technologies may include (collectively “Usage Data”):
· Usage Details. Details of your visits to the Site, including traffic data, generalized location data, logs, other communication data, and the resources that you access and use on the Site.
· Device Information. Information about your computer or mobile device and internet connection, including the device's unique device identifier, IP address, operating system, browser type, mobile network information, and the device's telephone number.
· Location Information. Real-time information about the location of your device. You may be able to adjust the settings of your device so that information about your physical location is not sent to us or third parties by changing the relevant preferences and permissions in your device or browser settings, such as by (a) disabling location services within the device settings; or (b) denying certain websites or mobile applications permission to access location information.
2. How do we use your Personal Information?
We may process your Personal Information for the following purposes:
- Provide the Services. We may use your Personal Information to provide the Services and any other services you may request from us.
- Monitor the Services. We collect your Personal Information for monitoring purposes to help us diagnose problems with our servers, administer and troubleshoot the Services, calculate usage levels, analyze industry standards, and analyze transactions, trends, and statistics regarding the use of the Services.
- Respond to Inquiries and Fulfill Requests. We may use your Personal Information to respond to your inquiries and to fulfill your requests for information.
- Communicate with You. We may use your Personal Information to send you marketing information about the Services, special promotions, and other items that may be of interest to you.
- Improve the Services. We may use your Personal Information to make the Services more stable and user-friendly, to analyze service issues, improve the design and content of the Services, personalize your experience, analyze how the Services is used, offer new services, and to develop new marketing programs relating to the Services.
- Customer Service. We may use your Personal Information when contacting you regarding customer service, the Services, or in response when you provide feedback. We may also use your information to send administrative emails regarding the Services or to inform you of any changes to this Privacy Policy, our Terms, or our third-party partner’s Terms.
· For Marketing and Audience Engagement: To analyze user engagement, build audiences, remember carts, and improve how we communicate with users.
- To Deliver Advertising: We may use your Personal Information to tailor and deliver relevant ads across the Services and elsewhere, provide advertising performance metrics, and support retargeting and interest-based advertising.
- To Create and Use Identifiers: We may generate hashed identifiers (e.g., from your email address) or first-party identifiers to recognize users across devices, measure ad effectiveness, and enable personalized advertising. These identifiers may be shared with Business Partners and Service Providers in connection with our advertising efforts, subject to applicable laws.
- Support Business Operations. We may use your Personal Information to support our internal and business operations, including marketing, security, and advertising.
- Enforce Agreements. We may use your Personal Information to enforce separate agreements between you and us, enforce this Privacy Policy, our Terms of Service or Terms of Use, or our third-party partner’s terms, or in connection with a transaction with a similar effect.
- Fulfill Other Purposes. We may use your Personal Information to fulfill: (a) any other purpose for which you provide it; (b) any legal or regulatory requirements and any of our internal policies; (c) other purposes disclosed at the time of collection; (d) any other purpose with your consent; and (e) any other purposes set forth in this Privacy Policy.
3. Sharing you personal Information
Shopify
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
Affiliates, Subsidiaries, and Business Partners.
We may disclose the Personal Information we collect to our corporate affiliates and subsidiaries. We may also partner with other businesses to offer our products, and we may disclose Personal Information to those business partners as necessary to facilitate your orders or requests.
Vendors and Service Providers.
We may disclose the Personal Information we collect to service providers who perform functions on our behalf, such as IT and website hosting, marketing, and marketing research providers, identify verification and background checks, customer support, data storage, analysis and processing providers, auditors, consultants, and legal counsel.
We use the term “Business Partners” to refer to our Third-Party Advertisers, Advertising Partners, Marketing Partners, and Analytics Providers, as detailed below:
Third-Party Advertisers
We permit third party advertisers ("Third-party Advertisers") to place tags, scripts, and beacons ("Third-party Tags") on the Site as part of the advertisements displayed on the Site. These Third-party Tags may set cookies on your device and also may gather information about your device and the pages you visit on the Site and on other websites that display Third-party Tags. More information about those technologies can be found above. You should review the privacy policies and notices of our Third-party Advertisers for more information about how they use the information gathered through Third-party Tags. By visiting the Site you consent to the automatic collection and use of information by our Third-party Advertisers as described in this Privacy Policy and as described in the Third-party Advertisers’ privacy policies as posted from time to time. In certain jurisdictions, we will obtain your opt-in consent for third-party advertising.
Advertising Partners
We share your Personal Information with advertising technology partners, including via use of pixels, web beacons, and other tracking technologies described in the above sections. These Advertising Partners assist us to deliver interest-based advertising across the Services and the internet, optimize and personalize advertisements, measure performance, and prevent advertisement fraud.
We may also share hashed identifiers or other pseudonymous identifiers to support advertisements targeting and campaign analytics. Our Advertising Partners include:
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- Google AdWords. The Site also use the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. That could mean that we advertise to previous visitors who haven't completed a task on our site, such as registering to become a member. This could be in the form of an advertisement on the Google search results page or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone's past visits to our sites. Any data we collect will be used in accordance with this Privacy Policy, and Google is responsible to abide by its own privacy policy. You can set your preferences for how Google advertises to you using the Google Ad Preferences page: https://adssettings.google.com
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Social Media & Search Pixels. We use Meta Pixel, Microsoft/Bing Pixel, and other similar technologies to better measure, optimize, and retarget our marketing campaigns. This allows user specific behavior to be tracked after they have been redirected to the advertiser’s website by clicking on a social media or search ad. This enables us to measure the effectiveness of social media and search ads for statistical and market research purposes. The data collected in this way is anonymous to us, in other words, we do not see the Personal Information of individual users. This data is stored and processed by the social media and search providers. The social media and search providers may link this information to your social media or search account and also use it for its own promotional purposes, in accordance with their data privacy and usage policies. For more information, please visit:
• https://www.facebook.com/about/privacy/. For more information on opt-out options, please visit: https://www.facebook.com/help/568137493302217
- https://about.ads.microsoft.com/en-us/resources/policies/microsoft-advertising-privacy-policy
Analytics & Marketing Partners
We may share your Personal Information, including without limitation your contact information with entities that perform marketing or data aggregation services on our behalf, or with which we or an affiliate has joint marketing arrangements. We may share Personal Information, including without limitation your device information, location, usage data, and IP address, to analytics-based technologies to assist with personalization, advertising, and marketing. These technologies capture how you interact with our Services through behavioral metrics to improve and market our products and services.
- Google Analytics. We use Google Analytics on the Site to help us analyze traffic and improve services. For more information on Google Analytics' processing of Personal Information, please see https://www.google.com/policies/privacy/partners/. You may opt out of the use of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- Klaviyo. We use Klaviyo on the Site to help us manage email communications, remember items you have put in your cart, personalize your experience, analyze user engagement, and improve our marketing efforts. Klaviyo may collect and process certain Personal Information as part of these services. For more information on how Klaviyo handles Personal Information, please see their privacy policy: https://www.klaviyo.com/legal/privacy-policy.
In Support of Business Transfers.
If we or our affiliates are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may disclose or transfer the Personal Information we have collected from you with or to the other company. We may also disclose certain Personal Information as necessary prior to the completion of such a transaction or other corporate transactions such as a financing or restructuring, to lenders, auditors, and third-party advisors, including attorneys and consultants.
Compliance and Legal Obligations.
To comply with our legal and compliance obligations and to respond to the legal process. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.
Security and Protection of Rights.
Where we believe doing so is necessary to protect us, our rights and property, or the rights, property, and safety of others. We may also disclose Personal Information related to litigation and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, recordkeeping, and legal functions.
Aggregate and Deidentified Information.
Notwithstanding anything else in this Privacy Policy, we may use, disclose, and otherwise process aggregate and deidentified information related to our business and the Website with third parties for quality control, analytics, research, development, and other purposes.
Other Disclosures.
We may disclose Personal Information in other ways not described above, but will notify you and, if necessary, obtain your consent.
Behavioral advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
4. Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not
Track signal from your browser.
5. Text Messaging
By subscribing to Naturesgarden.net text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out. You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.
6. Data retention
We may retain your Personal Information, including any correspondence you have with us, only for as long as is necessary for the purposes set out in this Policy, including retaining Personal Information to comply with our legal obligations, to resolve disputes, for information security purposes, and to enforce our legal rights, terms, or policies.
7. Security Precautions
We take the security of your Personal Information seriously and have implemented appropriate technical and organizational measures to protect it from unauthorized access, disclosure, or destruction. While we implement these measures, please note that 100% security is not possible, and we cannot guarantee that the security measures we have in place to safeguard Personal Information will never be defeated or fail, or that those measures will always be sufficient or effective.
8. Changes
We may change this Privacy Policy from time to time, to reflect how we process your data, and if we make changes, we will revise the effective date or last modified date at the top of this Policy. If we make changes that materially affect your privacy rights, we will attempt to provide advanced notice (in nearly contemporaneous disclosures) or otherwise via the Services or by some other means of contact so that you have a reasonable opportunity to review the changes before you continue to use the Services. If you do not agree with a future, modified version of this Privacy Policy, then please stop using the Services and the Services at such future time.
9. Minors
The Site is not intended for individuals under the age of 18.
10. Third-Party Websites
The Services may contain links to third-party sites or apps, or vice versa. This Privacy Policy does not apply to those third-party sites or apps. We recommend that you read the privacy statements of any other sites or apps that you visit, as we are not responsible for the privacy practices of those sites or apps.
11. Your rights
If you are a European resident, you have the right to access Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
REGIONAL PRIVACY RIGHTS
This section uses certain terms that have the meaning given to them in each state’s privacy law, as applicable, including ‘Personal Information’, which shall be used interchangeably with privacy laws that similarly define ‘Personal Data’. The following do not apply to individuals who do not live in these states on a permanent basis.
SHINE THE LIGHT
Under California Civil Code Section 1798.83 (“Shine the Light”), California residents have the right to request in writing from businesses with whom they have an established business relationship, (a) a list of the categories of Personal Information, such as name, e-mail and mailing address and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes; and (b) the names and addresses of all such third parties. To request the above information, please contact us as directed in the CONTACTING US section below with a reference to California Disclosure Information.
UNITED STATES PRIVACY LAWS
This section may apply to residents of California and other states with generally applicable privacy laws (“State Privacy Laws”). Not all of the State Privacy Laws are effective as of the date of this Privacy Policy, and several of the State Privacy Laws do not apply to us. Consumers in those states with generally applicable privacy laws may have certain privacy rights as specified under state law. Any terms defined in the applicable state privacy laws that we use here have the same meaning as the applicable state privacy law.
Information We Collect
As more fully described above, we collect (and have collected within the last twelve (12) months) the following categories of Personal Information:
- Identifiers
- Commercial information
- Internet or other electronic network activity
- Geolocation data
- Inferences
Disclosure of Personal Information to Third Parties and Other Recipients
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Categories of Personal Information that May Be Sold, Shared, or Disclosed |
Categories of Third Parties to whom Personal Information May Be Sold, Shared, or Disclosed |
Business or Commercial Purpose of Selling, Sharing, or Disclosing Personal Information |
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Identifiers |
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Inferences |
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Internet or Other Electronic Network Activity |
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Payment Information |
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Sales and Sharing of Personal Information; Use for Targeted Advertising
Certain state laws, including the California Consumer Privacy Act, define "sale" as disclosing or making available Personal Information to a third-party in exchange for monetary or other valuable consideration, and “sharing” or “targeted advertising” as disclosing or making available Personal Information to a third-party for purposes of cross-contextual behavioral advertising.
We do not disclose Personal Information to third parties in exchange for monetary compensation.
We “share” or use for targeted advertising the following categories of Personal Information: identifiers, Usage Data, and Internet or other electronic network activity information. We disclose these categories to Service Providers and Business Partners for purposes of marketing and advertising. For more information regarding your opt-out rights, see the below Your Privacy Rights and Choices.
Your Privacy Rights and Choices
Residents of states with generally applicable privacy laws may have the following rights regarding their Personal Information, subject to certain exceptions and qualifications under their respective state laws.
- Access and Data Portability. You may have the right to request details about the Personal Information we have collected about you, such as whether we have collected Personal Information about you, the categories of sources, the purposes for which we have collected the Personal Information, the categories of recipients, and the specific pieces of Personal Information we have collected. You may also have the right to receive a copy of your Personal Information in a readily usable format.
- Correction. You may have the right to request we correct incorrect or inaccurate Personal Information, subject to restrictions regarding the determination of accuracy of the existing Personal Information.
- Deletion. You may have the right to request deletion of your data unless an exception applies.
- Opt-Out of Sale, Sharing, or Targeted Advertising. You have the right to opt-out of “sales” and “sharing” of your Personal Information, and to opt-out of the use of your Personal Information for “targeted advertising” as those terms are defined under applicable state privacy laws. To opt-out or revoke your prior consent for “sharing” of Personal Information, please see our cookie banner or follow the My Privacy Choices link on the Services
You also have the right to opt-out of “sales” and “sharing” of your Personal Information or use for targeted advertising by using an opt-out preference signal. If the Site detects that your browser or device is transmitting an opt-out preference signal, such as the “global privacy control”—or GPC — signal, we will opt that browser or device out of the use of cookies or other tools on our Site that result in a “sale” or “sharing” or use for targeted advertising of your Personal Information.
If you come to the Site from a different device or from a different browser on the same device, or if you clear your cookies, you will need to opt-out again, or use an opt-out preference signal, for that browser and/or device as well.
- Limit Use and Disclosure. We do not engage in uses of sensitive Personal Information that would trigger a right to limit use and disclosure of sensitive Personal Information under applicable state privacy law.
- Opt-Out of Profiling with Legal or Significant Effects. You may have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects. However, we do not engage in such activities as described under applicable state privacy law, so there is no need to exercise this right.
CONSUMER REQUESTS AND VERIFICATION
Right to Non-Discrimination
We may not discriminate against you because you exercise any of your privacy rights contained in this Privacy Policy including, but not limited to:
· Denying goods or services to you;
· Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
· Providing a different level or quality of goods or services to you; or
· Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
Verifying Requests
You may request to exercise your rights of access, deletion, or correction by contacting us as described in the CONTACTING US section below. To help protect your privacy and maintain security, we will take steps to verify your identity before processing your request. If you request access to or deletion of your Personal Information, we may require you to provide any of the following information: name, date of birth, email address, telephone number, or postal address. When you make such a request, you can expect the following:
· As required under applicable law, we will verify your identity. You will need to provide us with your email address and full name. We may ask for additional information if needed.
· We will confirm that you want your information accessed, corrected, and/or deleted.
· We will confirm our receipt of your request within 10 days. If you have not received a response within a few days after that, please let us know by contacting us at the webpage or phone number listed below.
· We will respond to your request within 45 days upon receipt of your request. If necessary, we may need an additional period of time, up to another 45 days, but we will reply either way within the first 45-day period and, if we need an extension, we will explain why.
· In certain cases, a request for access, correction, or deletion may be denied. For example, if we cannot verify your identity, the law requires that we maintain the information, or if we need the information for internal purposes such as providing Services or completing an order. If we deny your request, we will explain why we denied it and delete any other information that is not protected and subject to denial.
Authorized Agents
You may designate an authorized agent to request any of the above rights on your behalf. You may make such a designation by providing the agent with written permission, signed by you, to act on your behalf. Your agent may contact us as described in the CONTACTING US section below to make a request on your behalf. Even if you choose to use an agent, we may, as permitted by law, require:
· The authorized agent to provide proof that you provided signed permission to the authorized agent to submit the request;
· You to verify your identity directly with us; or
· You to directly confirm with us that you provided the authorized agent permission to submit the request.
Appeal Process
If you have made a request to access, correct, or delete your Personal Information under a state privacy law with an appeal right, and we have declined to take action, you may appeal our decision within 45 days of the denial. When you make such an appeal, you can expect the following:
- We will verify your identity. You will need to provide us with your email address and full name. We may ask for additional information if needed.
- We will review your appeal and respond in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decision, within 45 days upon receipt of your appeal. If necessary, we may need an additional period of time, up to another 45 days, but we will reply either way within the first 45-day period and, if we need an extension, we will explain why.
- In certain cases, an appeal may be denied. For example, if we cannot verify your identity, the law requires that we maintain the information, or if we need the information for internal purposes such as providing Services or completing an order. If we deny your appeal, we will explain why we denied it and provide you with a method to contact your state’s Attorney General to submit a complaint.
12. Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@naturesgarden.net or by mail using the details provided below:
Natures Garden
Cibo Vita, 12 Vreeland Ave, Totowa NJ 07512, United States