February 03, 2022
Cibo Vita announces BeHonest confectionery brand
Cibo Vita, manufacturer of the Nature’s Garden brand, is advancing its passion for healthy snacking with new BeHonest, an all-natural, low-carb, low-sugar, confectionery line designed to epitomise guilt-free ketogenic indulgences. The line has no artificial flavours or colours and is naturally sweetened.
BeHonest Keto Milk Chocolate Drops roll out Winter 2022. They are a fresh, healthy take on an old classic, featuring a crunchy exterior shell in a variety of colours and a milk chocolate interior.
“The Honest Promise is one grounded in the belief that indulgence should not undermine health goals. The Keto market is ever-evolving and market innovation is driving demand for unique and tastier products, with more consumers moving toward a low-carb and low-sugar regimen”, stated Emre Imamoglu, Cibo Vita’s CEO. “Our R&D department has been tasked to create an honest alternative to America’s favourite chocolate candy. The reason behind the brand name is to focus on better quality ingredients for the consumer, such as natural sweeteners that give accurate readings of the net carb count, ensuring that serving sizes are presented correctly for ‘honest’ Keto compliance.”
By opting for this more truthful path, the company says it believes that science is at the core for meaningful innovation.
In Q2/2022, the line will expand to include:
- Milk Chocolate Mint Fat Cups
- Milk Chocolate Peanut Butter Fat Cups
- Dark Chocolate Covered Almonds
- Dark Chocolate Covered Hazelnuts
- Milk Chocolate Hazelnut Rondes
- Milk Chocolate Hazelnut Truffles
BeHonest Keto Chocolate Drops will initially roll out in Costco retail stores with an MSRP of $13.99.